Written by one of the most influential men of his time and one of the greatest journalists in history, this seminal work of political science presents an incisive examination of democratic theory, the role of citizens in a democracy, and the impact of the media in shaping thoughts and actions.

Public opinion - is it a simple aggregation of individual views, or is it some kind of collective-level, emergent product of debate? What is the role of public opinion in popular government? How do the mass media shape public opinion or link it with governmental decision-making? This book explores such questions by tracing the historical development and application of the conce...(展开全部)

Written by one of the most influential men of his time and one of the greatest journalists in history, this seminal work of political science presents an incisive examination of democratic theory, the role of citizens in a democracy, and the impact of the media in shaping thoughts and actions.

As China is increasingly integrated into the processes of economic, political, social, and cultural globalization, important questions arise about how Chinese people perceive and evaluate such processes. At the same time, international communication scholars have long been interested in how local, national, and transnational media communications shape people’s attitudes and val...(展开全部)

Setting the Agenda describes the mass media’s significant and sometimes controversial role in determining which topics are at the centre of public attention and action. Although Walter Lippman captured the essence of the media’s powerful influence early in the last century with his phrase, “the world outside and the pictures in our heads,” a detailed, empirical elaboration of t...(展开全部)

In this work, Elisabeth Noelle-Neumann examines public opinion as a form of social control in which individuals, almost instinctively sensing the opinions of those around them, shape their behaviour to prevailing attitudes about what is acceptable. For the second edition, Noelle-Neumann has added three new chapters: the first discusses new discoveries in the history of public o...(展开全部)